[2021] Growth Hacking with Digital Marketing (Version 7.3)

Become a growth hacker! This course is used by teams at PayPal®, IBM®, Citibank® & many other successful organizations!

What you’ll learn

Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.
Track, analyze, and leverage traffic and product usage data using Google Analytics.
Design customer action funnels and calculate per-user LTV / CAC.
Tell better stories and write marketing content to improve conversion rates.
Grow social media audiences using bots and organic techniques.
Segment email lists and automate email marketing communications.

Students need to have solid online navigation skills and an understanding of what these concepts are (e.g. SEO, social media, email marketing, online advertising). They don’t need to be experts in these areas, but the course does not include “101” type introductory lectures on these web technologies.

The course is ideal for people looking to grow an existing organization’s user or customer base, develop the skills necessary to launch a career in digital marketing, or seeking to add a digital component to their existing marketing skillset.