In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.
Description
Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.
This course organized as
In-App Marketing (Low cost but very effective)
- Build virality into your app
- How virality in the mobile app works?
- Best practices of virality
- More Apps
- Update = $$
- In-App graphical banner Ad (cross-promotional)
Push Notification (Army for better app marketing)
- Why you should care about push notification?
- What is a push notification?
- Push notification best practices
- Analysis of a push message
- Advantage of push notification over SMS
- SMS vs. Email vs. Push Notification
ASO Basics
- Base components of ASO
- Importance of ASO | Why we should learn ASO
- ASO Principles
ASO Keyword Research Process
- The whole ASO Keyword research process in 10 steps
- Utilize long-tail keyword
- A practical example of ASO tools for Keyword Research like Appannie, SensorTower
- Practical case study ASO in Apps & Games
Practical ASO Implementation along with cool tricks in
- App Title
- Keyword Field
- App Description
- App Short Description
- App Icon
- App Screen Shots
- App Localization
- App Preview Video
- Review & Rating
Difference factor regarding ASO in Market Places
- Google Play Store vs. Apple App Store
Email marketing (For better app engagement)
- Why did email marketing need to get more downloads?
- Add an email subscription form to your app
- Create mobile-friendly email content
- Video content in email performs far better result
Paid Marketing
- Before paid marketing, ensure these points
- Get positive reviews from high traffic websites
- Know the type of ads for mobile apps
- Know marketing terms for mobile advertisers
- Know which advertiser suits best for your app/game
Social Network Marketing
- Why Facebook for mobile app marketing
- Facebook ads statistics
- Focus on business goal + reflect
- Facebook Ad analysis for mobile targeted user base
- Analysis of install ads: perfect choice for mobile apps
- Facebook contest: Effective marketing approach for mobile apps
- Why Twitter for mobile marketing
- YouTube marketing
Who this course is for:
- Mobile App Marketers
- Entrepreneurs
- Mobile App Business Owners
