Account Based Marketing (ABM) Course

Account Based Marketing (ABM) Course

Expand your Marketing Skills with Account Based Marketing. Master Account Based Marketing in this course from scratch

What you’ll learn

  • Introduction to Account Based Marketing
  • The Evolution of ABM- From What to How
  • Why Account Based Marketing
  • Why and When ABM Fails
  • What is ABM Maturity Model
  • Sales and Marketing Alignment in ABM
  • Selection of Target Accounts in ABM
  • Marketing Programs in ABM
  • Measurement, Metrics and Reporting in ABM
  • ABM Tech Stack
  • 90 Days Action Plan to implement Account Based Marketing in your organization
  • Scaling ABM

Requirements

  • No, this course covers everything from beginner to advanced
Who this course is for:
  • B2B Marketers interested in Accounts Based Marketing
  • Marketing Manager
  • Sales Manager
  • Business Owners
  • Website Owners
  • Marketing Freelancers
  • Demand Generation Managers
  • Marketing and Sales Specialists
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