Drive product growth with data-driven decisions by learning essential product analytics skills. Make better products!
Description
What you will learn:
- The basics of product analytics: You will learn the fundamental concepts of product analytics, such as data collection, analysis, and interpretation.
- How to use product analytics to make better decisions: You will learn how to use data to identify trends, patterns, and opportunities to improve your products.
- How to build a data-driven culture: You will learn how to create a culture within your team where data is used to make decisions and drive action.
- Define your product goals: You will learn how to identify the key metrics that matter most to your business and your users.
- Collect data correctly: You will learn how to collect data about your users’ behavior, such as what pages they visit, what features they use, and what actions they take.
- Use data to make informed decisions about your product: You will learn how to use data to make decisions about your product, such as which features to develop, which marketing campaigns to run, and which pricing strategy to use.
- Understand common industry metrics: You will learn about common industry metrics, such as active users (DAU / WAU / MAU), bounce rate, conversion rate, customer lifetime value (LTV),customer acquisition cost (CAC), and many more.
- Define a North Star Metric: You will learn how to define The North Star Metric that is a single metric that represents the core value your product delivers to your users. It is the metric that you will use to measure the success of your product.
Who this course is for:
- This course is for anyone who wants to learn how to use data to improve their product. Whether you are a CEO, CMO, CPO, CFO, or just someone who is interested in learning more about Product Analytics, this course will teach you the skills you need to use data to make your product better.
- Product Managers: Even if you are already a Product Manager, there is always room to learn and grow. This course can help you advance your skillset and become a better Product Manager.
- Entrepreneurs: If you are an entrepreneur, this course will give you the skills you need to build and launch successful products by using the power of data.
- Students: If you are a student interested in a career in any product company, this course will give you a head start on your studies. By taking this course, you will gain a better understanding of Product Analytics and gain experience with it.
- Job seekers: Anyone who is interested in transitioning into a product management role
