You will be able to clear Salesforce Pardot Specialist Exam
Understands the lifecycle of visitors to prospects
Understands how to create and manage Pardot marketing assets, automation, and workflows
Has familiarity with the capabilities of the Pardot platform
Salesforce Certified Pardot Specialist test series
The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate possesses the experience and knowledge to build focused marketing processes that incorporate the different strategies for email marketing, lead generation, and lead qualification. The candidate should also be able to effectively use reports to make data-driven decisions.
Audience Description: Salesforce Certified Pardot Specialist
The Salesforce Certified Pardot Specialist credential is intended for an individual who has experience using the capabilities of the Pardot platform, including practical application of the skills and concepts noted in the exam objectives below.
The Salesforce Certified Pardot Specialist generally has 6-12 months of experience building and executing marketing end-to-end workflows with the Pardot platform.
The Salesforce Certified Pardot Specialist candidate has the experience, skills, and knowledge outlined below:
- Has familiarity with the capabilities of the Pardot platform
- Understands the lifecycle of visitors to prospects
- Understands how to create and manage Pardot marketing assets, automation, and workflows
- Interpret metrics from Engagement History and standard dashboards in B2B Marketing Analytics
- Understands administrative settings such as configuring scoring and grading models, configuring custom fields in Pardot, and using the Recycle Bin
- Understands how to troubleshoot and solve basic platform issues (sync errors, field mapping, and supported objects)
- Understand what Einstein features are available and how they compare to Pardot score
A candidate for this exam is not expected to know the following:
- Package installation, layout configuration
- Salesforce configuration of Pardot
- Process Builder, Custom APEX, custom triggers, custom HTML, JavaScript and CSS
- B2B Marketing Analytics customizations, 3rd party integrations and API
