Generative AI for Sales: Research, Emails, Calls, 130+ Tools

This course contains the use of artificial intelligence.

Sellers spend well under half of their week actually selling. The rest goes to research, emails, call notes and the CRM. Here are 131 tools to give those hours back: 114 ready-to-use prompts, templates, procedures and checklists, 13 models and methods and 4 services shown on screen.

Open a lecture, take the account research prompt, and prepare your next meeting with AI.

Why sellers do not sell

Research starts from zero for every account, emails are written one by one, call notes are late, proposals take a day, and objection practice never happens.

What changes after this course

Accounts are researched in minutes, messages are personalised at scale, calls end with summaries and next steps, proposals are drafted fast, and objections are rehearsed.

What is inside: 131 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 10 downloadable resources: lecture presentations with every tool listed in this description
• 114 ready-to-use tools inside the presentations:
• 44 templates and sample documents: account brief, four-line cold email, discovery call preparation, seven-section sales proposal
• 41 ready AI prompts: company research, cold email, discovery call preparation, sales call transcript review
• 11 step-by-step procedures: ten-minute account research, waterfall lead enrichment, five-touch cold email sequence, five-step objection handling
• 8 checklists: AI sales data safety, sales prompt context, outreach fact-check, objection review
• 8 question lists and scripts, plus 1 scorecards, rubrics and matrices and 1 other working tool: trigger event outreach scripts, B2C discovery, sales task AI stack, agent or human decision tree
• 13 models and methods explained with examples: social selling, meeting-to-CRM automation, lead enrichment automation
• 4 services shown on screen: ChatGPT, Claude, Gemini and Zapier

Where the tools are

The AI sales stack (1 section, 37 tools). Tools and prompt engineering for sales.

Accounts and leads (1 section, 24 tools). Account planning, research and lead generation.

Sales engagement (1 section, 43 tools). Emails, LinkedIn and calls.

Proposals and automation (1 section, 42 tools). Proposals, objection training and AI agents.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

At Wargaming the CRM team grouped players who had paid before and then stopped. Using behaviour analytics they sent each group its own offers, and many players came back. Selling well starts with knowing which customer needs which message, and AI now does that analysis in minutes.

How to use the course

Start with the AI sales stack, then use each section on your own accounts. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 10 lectures across 4 sections, 5.5 hours
• 10 downloadable resources: lecture presentations
• 131 tools across the lessons, including 4 services shown on screen
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Write down the three accounts you most want to move this month, then open the first section. Enrol now and start your first lesson today.