Influencer Marketing for Brands & Businesses

Ultimate guide to influencer marketing from a veteran Fortune 500 and startup marketing executive...

• How to get 15 million free views of your product review

• The big influencer marketing mistakes and how to fix them

• How to find influencers using AI tools

• Case studies of influencer campaigns I ran

• B2B & B2C influencer marketing tips

• How to get influencers to endorse your product (for free!)

• The 3 things you're buying with influencer marketing

• How to make you're own AI influencer

• Influencer outreach

• How to find the people who most influence your target customers

• How to automate social media for sales conversations

• How to advertise to influencers' followers cheaply

• How to buy influence at a discount

• Secrets of viral content and why most people get it wrong

• How to influence journalists & reporters

• How to get on podcasts

• Thought leadership advertising

• How to break through the noise and get noticed in a competitive market

• Affordable startup approaches to influencer marketing campaigns

• How to acquire customers at scale without breaking the bank

How to source and secure influencer brand deals

How to secure brand partnerships
The rise of influencer partnerships: how to drive authentic engagement

I got 15 million free views when the #1 YouTuber PewDiePie reviewed a brand that I managed. My name is Dekker Fraser and I’ve been doing influencer marketing since 2013. I worked for Sony PlayStation, two Google-affiliated startups, and multiple early and mid-stage startups. Early in my career a Vice President of Disney told me that influencers were the key to cheap customer acquisition. I’ve been applying that advice for many years with great success.

I’ve growth hacked startups with micro influencers for business and consumer products. I’ve worked with YouTubers with millions of subscribers and launched influencer campaigns across various channels. I taught people how to develop AI influencers and use AI tools to find and solicit influencers for partnerships.

I’m an influencer myself with over one million enrollments and multiple channels in categories ranging from business education to tech reviews, entertainment, and travel. I regularly receive offers of thousands of dollars for brand collaborations and free products. I also receive regular affiliate commission from driving product sales. In this course, I’ll teach you proven methods for influencer marketing to promote your products. Having been a brand manager and an influencer, I understand both sides well. That puts me in a unique position to advise you on the most effective influencer partnerships. I’ll walk you through influencer marketing step-by-step.