CRO Course: Chief Sales Officer & VP of Sales [EN]

Are you ready to lead your sales team to the next level and dominate your market? As a VP of Sales, Chief Revenue Officer, or sales leader, you already know the stakes: standing still isn’t an option. Your competitors are evolving—are you?

This course will give you the edge. In 16 engaging lessons, we’ll guide you through the complete playbook of modern sales mastery. No outdated cold calls or pushy tactics here—just proven strategies that work in today’s buyer-driven market.

You’ll start by learning how to hire the right people, from understanding the characteristics of top-performing salespeople to crafting scorecards and interview questions that reveal true talent. Then, we’ll show you how to find top salespeople using proactive sourcing on LinkedIn, from your own team, and through smart recruitment strategies.

Next, you’ll master onboarding and training—how to adapt new hires quickly and build training programs that turn average performers into superstars. You’ll unlock the secrets to coaching sales teams, designing compensation systems that truly motivate, and nurturing sales leaders who inspire performance.

But that’s not all. We’ll teach you how to generate and convert leads in a modern, inbound world. Learn to harness the power of content, social media, and smart marketing to bring customers to your door—no more cold calling.

You’ll discover the best tools and technologies to accelerate sales, how to organize experiments to boost conversions, and how to future-proof your sales team for what’s next in the industry.

This isn’t theory. Each class features real-world examples, actionable templates, and frameworks you can apply immediately.

Course program includes:

1. Hiring the right people to sell

2. Five characteristics of the most advanced salespeople

3. Finding top salespeople

4. Salesperson’s first hire and onboarding

5. How to train salespeople

6. Building the right salesperson

7. Sales force management

8. Motivation and compensation for the team

9. Nurturing sales leaders

10. Generating leads

11. Converting leads

12. Interaction with marketing

13. Technology for faster sales

14. Organizing experiments

15. Case studies of top experiments

16. The future of sales

This course contains the use of artificial intelligence. It ensures cutting-edge insights and the latest practices.

This course contains a promotion. 

Don’t let your competitors outpace you. Join this course today and lead your team to record-breaking performance.