Customer Analytics in SPSS
Identify your best customers and increase response rates, customer loyalty and profits
What you’ll learn
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Perform RFM analyses (recency, frequency, monetary value)
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Perform complex market segmentations using an advanced clustering method
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Generate profiles of the customers who responded to the past offers
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Identify the top responding geographical areas (postal codes)
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Estimate the contact probability of purchase and select the contacts with the greatest probabilities
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Predict the probability of purchase for new customers
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Compare campaign effectiveness (in terms of response rate)
Requirements
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Basic SPSS knowledge (how to work with menus and commands, how to read an output)
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Basic marketing and direct marketing notions
Who this course is for:
- marketing students
- marketing professionals
- direct marketing professionals
- marketing data analysts
- customer analysts
- anyone interested in learning customer analytics with SPSS
