Design Thinking for Beginners: Develop Innovative Ideas

Apply the five-step design thinking process to identify and creatively solve problems using a human-centered approach.

What you’ll learn

Apply the 5-step design thinking process to a design challenge in your organization.
Empathize with your user through interviews and observations, in order to take a human-centered approach to a problem.
Define your core problem by synthesizing and analyzing information gathered during your empathy work.
Ideate solutions to your problem by brainstorming using “How might we…” statements.
Prototype your ideas rapidly to identify the best possible solution for your problem.
Test your prototypes with users to gather feedback on your proposed solution.
Pitch design thinking to your team or organization using storytelling.

You should be comfortable in the skills of your own profession in order to effectively apply design thinking principles to a challenge relevant to your field.

Employees looking for a structured way to develop innovative ideas that will appeal to their audience.
Human Resources employees looking to develop a more human-centered approach to their workplace trainings and programs.
Product managers looking to push their teams to focus on the user experience when designing new features.
This course is NOT for formally trained designers, or those who already have a high-level understanding of the design thinking process.