Design Thinking & Innovation Masterclass

Design Thinking & Innovation Masterclass

What you’ll learn

• You will understand how they can pursue an innovation journey or how to develop a new product or service using the design thinking framework.
• You will understand that Design Thinking is an approach used for practical and creative problem-solving.
• You will learn that Design Thinking is extremely user-centric, It focuses on humans first and foremost, seeking to understand people’s needs and come up with effective solutions to meet those needs.
• Empathy provides the critical starting point for Design Thinking
• You’ll gather all of your findings from the empathise phase and start to make sense of them: what difficulties and barriers are your users coming up against? What patterns do you observe? What is the big user problem that your team needs to solve? By the end of the define phase, you will have a clear problem statement.
• You will learn that the third phase in the Design Thinking process is where the creativity happens, and it’s crucial to point out that the ideation stage is a judgement-free zone!
• You will get clarity that the fourth step is key in putting each solution to the test and highlighting any constraints and flaws
• You will understand that the results of the testing phase will often lead you back to a previous step, providing the insights you need to redefine the original problem statement or to come up with new ideas you hadn’t thought of before