Digital Marketing Masterclass:Get Your First 1,000 Customers
How to acquire your first 1,000 customers using Social media, Content & Video Marketing, PR, SEO, SEM, FB, InstaG &more
What you’ll learn
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Understand the basics of growth marketing and traction channels
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Drill down on customer pain points and build user personas
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Align marketing channels with their personal preferences and skills
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Use Twitter and Facebook to conduct research and sales outreach
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Canvas Reddit, Meetup, and other platforms to canvas for customers
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Set up, manage, and analyze user stats & behaviors through Google Analytics
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Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
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Set up, populate, and use an Instagram account
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Market using 3 different techniques on Instagram
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Set up, populate, and use a Snapchat account
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Market using 4 different techniques on SnapChat
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Build and maintain a press list
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Strategize angles for pitching and being covered by press
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Understand the mentality and mindset behind press & journalists
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Successfully manage relationships with press and pitch them successfully
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Build a comprehensive content marketing plan
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Build and maintain a content calendar
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Use 5 different techniques for coming up with blog & content ideas
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Promote their content through 6 different strategies
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Employ the skyscraper technique successfully
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Find, track, and land guest posting spots on other blogs and outlets
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Plan, script, and produce videos for marketing
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Analyze and track video marketing metrics
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Decide which camera equipment fits their budget and needs the best
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Effectively combine video marketing with pre-existing content
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Strategize and produce videos for marketing on YouTube
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Build landing pages for email or lead capture
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Understand the best practices of creating and promoting lead magnets, like webinars & white papers
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Analyze your on site SEO factors and optimize them
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Conduct keyword research for SEO opportunities
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Manage keyword density and other metrics needed for ranking on Google
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Design, plan, and start advertising on Google, Bing, and Facebook
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Analyze & understand search engine marketing & social ad marketing metrics
Requirements
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You should have basic familiarity with social media
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You don’t need to have a product or business, however, it helps
Who this course is for:
- Anyone who has a product they want to sell (does not have to be online)
- Anyone who has a service they want to sell (does not have to be online)
- Anyone who works in in Marketing, Sales, or Management
- Anyone interested in learning how to acquire customers
