Google Ads: Avoid pitfalls & Optimize your campaigns
Learn how to avoid bad settings recommended by Google Ads. It’s time to stop wasting your budget
What you’ll learn
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How to choose the good campaign settings upon creating it
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How to improve your KPIs on Google Ads (Quality score, CTR, CPC, impressions, conversion rate, CPA)
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How to audit your own Google Ads account in order to optimize it
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How to optimize your budget towards useful spending
Requirements
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You need a computer, tablet or smartphone with an internet connection
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Basic knowledge of Google Ads required to understand some technical terms (bids, CPC, match types, bidding strategies)
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Strong tolerance to french accent
Who this course is for:
- People who are interested to learn everything there is to learn on the most powerful advertising platform
- Small business owners who want to increase their sales and lead generation on their website
- Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed
- Students who want to develop new professional skills
