Google Analytics Beginner to Pro User | Hands-On Exercises
Entire Course Recorded in Late 2020 | Learn Google Analytics and Master the Customer Funnel
What you’ll learn
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Starting from scratch, attain proficiency in Google Analytics for growth marketing
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Learn the essential tool to become an analyst, product manager or online marketer
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Online Customer Funnel and Google Analytics data model explained visually in detail
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10 hands-on practice exercises with demo account structured like mini business use cases
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Professional tips from industry veteran who has used and taught Google Analytics for 9 years
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Quickly setup Google Analytics for your own website (simple cases)
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Access demo account for immediate hands-on learning
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Analyze and track online audience, behavior, acquisitions and conversions
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Walkthroughs and explanations of the most commonly used reports in the industry
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Create custom reports from scratch to export to Excel or share with others
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Primer for most important advanced reports including flows and cohort analysis
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Analyze smarter with Dimensions, Metrics and Segments
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Setup and work with goal tracking in Google Analytics
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Basic setup and administration for sole proprietor running an online business
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Review of the 35 most important terms and concepts in Google Analytics
Requirements
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There are no pre-requisites or requirements for this course
Who this course is for:
- Marketing professional who needs to be proficient with Google Analytics
- A data analyst who needs to learn online marketing and Google Analytics
- Anyone who has to understand their users to grow an online business
- Job interviewers who need a refresher
