Google Search Console: How to use it to increase SEO traffic

In this course, you’ll learn how to use the features and reports in Google Search Console. By means of practical examples of a live website, you’ll see how to use the data for search engine optimization and to be able to finally do SEO yourself – without needing to pay for additional SEO tools.

For example, you’ll learn how to use the reports under „Performance“ to:

• Analyze, which pages are being displayed for which keywords in the SERPs
• Identify pages, that you should optimize for more klicks
• Find keyword ideas that you can use to get more impressions and more clicks.

Under „Indexing“, you’ll learn:

• How to see which pages Google indexed, which pages Google excluded and how to fix indexing issues
• How to remove pages from the Google index and the prerequisites so Google will actually remove a page
• Which report categories you should regularly have a look at to avoid bad rankings.

You’ll also learn:

• How to analyze your website for user-friendliness on mobile devices, what’s the most common issue and how to fix it
• What the new core web vitals mean and how to identify, what you need to improve
• How to analyze and improve your internal linking structure.

I’ve been using Search Console and the predecessor, the Google Webmaster Tools since they were launched. For my own websites, I use the Search Console daily to identify opportunities for SEO, find keywords to improve existing blog posts, to spot indexing problems, and to fix them. Because of that, I was able to achieve a +400% growth in terms of monthly clicks from the SERPs. A screenshot proving that claim is included in the 30+ pages course notes

Of course, you can use a paid tool for SEO, but why if you get important data from Search Console directly from Google for free.

Are you ready to improve your SEO? Let’s go!