Graphic Design Elements: Color Theory and Application

Hello I am Adam Chraibi a professional graphic designer and animator. This course is about color theory and how to get the most use of it and apply it as a fundamental to your graphic design projects.

Color is one of the most Important and tricky elements of graphic design because it is always a shifting course. But it is also one of the most powerful tools a designer can use and effectively  communicate with clients and invoke meaning. With Successful color combinations you can attract the right customers to buy your services or products and easily increase your sells.

As much as color can help. The designer can face a lot of difficulties and challenges working with colors, part of those challenges are:

• The subjective nature of color, it may cause a designer to be afraid of using bold combinations or from experimenting new things, using always the same color combination may get in the way of the approval process with the client.

• Cultural connotations may lead the viewers to misunderstand the information.

• The technical difficulties of representing a color on a screen in print and other media.

Fortunately, this is what this course is all about. You will learn how to use the right hues for any given design project by studying color relationships such as which color work the best with one another and how to create a successful tonal relationships. Learning this will help you as a designer save time and money and most importantly help you elicit the correct response from an audience and produce successful color solutions.