What you’ll learn
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Who are social media influencers?
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What types of social media influencers exist?
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Why do Influencers need to understand intellectual property?
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What types of intellectual property rights can belong to influencers?
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How can influencers protect and do business with their copyrights?
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Copyrighted works uploaded on social media channels – terms and conditions.
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What influencers should know when using someone else’s copyrightable work?
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How can influencers protect trademarks – types, registration process, terms, costs, licensing etc?
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What should influencers know when dealing with someone else’s trademarks?
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How can influencers protect internet domain names – domain types, registration options, terms, costs etc?
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How can influencers protect industrial designs – benefits, requirements, registration options, terms, costs etc?
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What is the relation between trade secrets and social media influencers’ business?
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What are publicity rights and how can influencers take advantage of them?
Requirements
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No prior knowledge is required
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No specific materials are required for this course
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You need a laptop or mobile device, internet connection and a browser
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Good understanding of English
Description
Welcome to the course Intellectual property rights for social media influencers.
In this course, you will learn why social media influencers should pay attention to intellectual property rights when developing their business and how to benefit from these specific legal rights.
Nowadays social media influence is a business for more than 10 billion dollars. Many companies start to include it in their marketing strategies as a way to reach consumers in a more effective way.
In light of this influencers become a really valuable marketing option being able to form and direct consumers’ behavior.
Social media influencers generate value with their work, value that has to be managed properly in order to become a sustainable business model.
One of the ways this value can be managed is by using the different intellectual property rights.
By the end of this course you will learn:
- What types of social media influencers exist?
- Why do Influencers need to understand intellectual property?
- What intellectual property rights can belong to influencers?
- What copyrights belong to influencers and how can they be managed?
- What are the copyright rules of social media platforms for every uploaded content?
- What influencers can protect as trademarks?
- How can influencers protect internet domain names and what they need to bear in mind?
- How design rights can be beneficial for influencers?
- What role do trade secrets play for influencers?
- How publicity rights can help influencers?
This course will give you knowledge of how one social media influencer can organize and manage his or her intellectual property rights building a strong and sustainable business project.
Who this course is for:
- New or established social media influencers;
- People who plan to become influencers in the future;
- People who work for or with influencers;
- Marketing agencies and experts;
- Social media agencies and experts;
- Everyone with an interest in the field;
