This course looks at the channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company’s traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.
Social media marketing courses help marketing professionals, business owners, and others use social media more effectively. By implementing the guidance taught in a social media marketing course, learners can establish and solidify company branding, expand reach within a target market, increase engagement with followers, boost sales revenue, and more.
The best social media marketing courses deliver digestible and easy-to-implement content. The courses also feature some combination of expert instruction, student support, a flexible learning schedule, supplementary material to bolster learning, and a way to demonstrate new-found skills and knowledge. Finally, ideal courses are budget-friendly or a good value for the cost.
In a few short years, social media has fundamentally changed the marketing landscape allowing anyone to engage with prospects, customers, vendors, employees and fans. This certificate gives you an opportunity to take a strategic look at your marketing efforts while giving you specific, practical and hard hitting tools to improve your business and the return on investment.
These courses cover planning, content strategy, search engine optimization and analytics, and prepare you to create a successful social media strategy.
