Marketing Analytics: Stand Out by Becoming an Analytics Pro!
Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.
What you’ll learn
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Learn the most important marketing metrics and how to apply them to your data
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Analyze a company’s PPC marketing campaign using key metrics
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Know how to ask the right questions from your data
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Build a marketing initiative forecast model from the ground up
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Build a dynamic dashboard to summarize your analysis
Requirements
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You should have a beginner/intermediate knowledge of Excel including SUMIFS and COUNTIFS
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NO background in statistics required
Who this course is for:
- Social media professionals
- Marketing students
- Digital advertisers
- Marketing professsionals
