Marketing Principles, Management and Strategy, Targeting, Segmentation, Pricing, 4P, SWOT, Promotion, Marketing Control
Description
What you’ll learn
- Whats is Marketing Management nowadays
- The theory of Marketing Management
- Principles of marketing management effectiveness
- Target market analysis
- Segmentation and positioning
- Development of a marketing package
- Pricing
- Distribution and promotion
- Marketing Management and Сontrol
Course provided by: The Retail Banking School, Lisbon, Global Banking, Fintech and Business school.
Course Plan:
1. Introduction to Marketing Management
2. Principles of marketing management effectiveness
3. Target market analysis
4. Segmentation and positioning
5. Development of a marketing package
6. Pricing
7. Distribution and promotion
8. Marketing Management and Сontrol
Course Instructor: Zhansaya Berdikulova,
Regional Coordinator of the leadership development project in schools of Kazakhstan,
certified coach, leadership development coach
Master of Economic Sciences of M.Auezov South Kazakhstan University
A little about me:
My name is Zhansaya, but for you I’m just Saya
For the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning – all the flexible skills necessary for life and work.
In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers.
I wish you new knowledge and hope that the course will be useful and effective for you!
Let’s get started!
Linked Topics:
- Marketing Fundamentals
- Management Fundamentals
- Business Fundamentals
Who this course is for:
- Course for any who want to build a career at Marketing
