What you’ll learn
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Build and hone your persona abilities online and on your own time to broaden your marketing experience.
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Use personas to create memorable client experiences that set your company apart.
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In order to delve deeply into the psychological construct of your ideal customer, you’ll learn how to create an Avatar Map and an Empathy Map.
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Create personas for your company.
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To increase conversions, create a profile of your ideal client.
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Examine a variety of persona samples created by real marketers in real businesses.
Requirements
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Basic knowledge about your company and the value you deliver to your clients.
Description
User personas are a tool you’ll want to have on hand when you start your career in UX and gather user research and design solutions to address problems and build more human-friendly goods and experiences. If you’ve worked in user experience design, you’ve probably heard the term “user persona.” In UX design, user personas are a common tool. Personas are all about designing things with a specific consumer in mind, not a generic one.
In recent years, the value of personas in defining and building digital products has grown in popularity. When utilized correctly, this tool has the potential to boost a designer’s productivity.
It’s hard to promote a product without first determining who your target audience is and what they desire. You’ll just be making judgments based on your assumptions about what people desire. That’s not a long-term strategy for any brand. As a result, establishing user personas is critical for any firm looking to expand.
User personas are critical for developing a targeted marketing approach as well as impacting your growth strategy.
Today, I’ll walk you through the fundamentals of conducting research and creating a basic user persona for your company, which will look something like this course,We’ll discuss the importance of personas and how to develop one in this course.
Who this course is for:
- Product Marketing Managers.
- Managers of companies that wish to learn more about marketing.
- Entrepreneurs and marketing professionals who want to find and target the ideal clients.
- Mobile Application Developers.
