Digital Product & Service Owner: Role, Mission & Key Functionality
Product owner role examples from retail banking and digital business (mortgage and consumer lending)
Product manager VS Product owner roles
Product owner mission
Practical Examples from Digital Business
Examples from Retail Banking (mortgage and consumer lending)
Functionality of a Product Owner
Mission of Digital Products and Services
Product and Service Management
Basic Product Management Process
Introduction to Business Analysis
Profit and Loss Analysis
Market Analysis
Customer Development
Interactive part
Welcome to Program: Postgraduate Diploma: Digital Product & Service Owner
Short Description: Overview of a Product / Service Owner role and functionality: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.
Considered Areas:
- Product owner role examples from retail banking and digital business
- Product manager VS Product owner roles
- Product owner mission
- Forces impacting Product owner’s roles
- Defining the vision
- Managing the product backlog
- Prioritizing needs
- Overseeing development stages
- Anticipating client needs
- Acting as primary liaison
- Evaluating product progress at each iteration
- Introduction to Market Analysis
- Introduction to Customer Development
- Competitive Analysis
- MVP, Сoncierge / Wizard of OZ approaches usage
- Purposes of Market Analysis and Custdev at digital business
- Role of Market and Clients Analyst
- Role of market analysis and Custdev at product development
- Introduction to Basic Market and Clients Feedback Analysis Tools
- Digital Channels building
- Practical Examples from Digital Business
- Examples from Consumer Lending, Mortgage and other product-lines of Retail Business
- Examples from leading worldwide banks
- Interactive part
Course Author:
IGOR DMITRIEV
Professor of The Retail Banking School
Digital Business and Retail Banking Expert
Education:
• MBA, The Boston University, USA
• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA
• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics
• Six Sigma Black Belt
Experience:
• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.
• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.
• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
Linked topics:
- Business Fundamentals
- Marketing Fundamentals
- Agile
- SCRUM
- Project Management
- Marketing & Business Strategy
- Online and Digital Business
- Leadership
- Digital transformations / Strategy
- Product Management
- Product Development
- Strategic Planning & Execution
- Stakeholder Communication
- Solution Ideation & Implementation
- Continuous Process Improvement
- Budget & Resource Management
- Technical Leadership & Development
- Regulatory Compliance
- Business Process Development
- Business Fundamentals
