SaaS Marketing, Metrics for Managers and Founders
Comprehensive Course on Software as a Service(SaaS) Metrics: ARR, Churn, Retention, LTV, CAC, Unit Economics
What you’ll learn
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What is saas
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Difference between IAAS PAAS SAAS
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SAAS business model
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SAAS Marketing Metrics
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SAAS Metrics like CAC, CLV, LTV, NPS, ARPU, Unit economics, Retension
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SAAS Pricing Models, Strategies, and Examples
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Freemium SAAS Strategy and Companies
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Pay as You go SAAS business Model – Amazon AWS and Microsoft Azure
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SAAS Affiliate Business Model and Programs
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SAAS Tiered pricing? | Benefits and Best Practices
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Startup SAAS Lead Generation
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Top SAAS Startups
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how to build a Software as a Service app
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SAAS in Cloud Computing with example
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Benefits of Saas (Software as a Service)
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Types of SAAS Product and Companies
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Calculate Customer Lifetime Value in SaaS
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SaaS project management software
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Customer Acquisition Cost in Software as a Service
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Gross Margin and Contribution Margin in Software as a Service
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Monthly reoccurring revenue in Software as a Service
Description
Building a Software as a Service (SAAS) company is always hard.
So this course will make it easy for you.
This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI’s Growth Retention, ARR that a founder and a product manager should track.
By the end of this course, you will have a good understanding of
Module 1 SAAS Basics
- What is SaaS (Software as a Service)?
- History of SaaS
- Why SaaS Future is exciting
- What are the Benefits of SaaS?
- Difference between IaaS PaaS SaaS
- SaaS Use Case for E-commerce
- Building Headless e-commerce with SaaS
- Various Categories of Startup
- Types of SaaS Products and Companies
- Why SaaS is so Exciting for Investors
Module 2 SAAS Business model Innovation
- SAAS Essentials
- Software as a Service Business Model Introduction
- SAAS Business model innovation
- Customer Segmentation in SAAS
- Targeting Enterprises as a SAAS Start-up
Module 3 SAAS Business model
- Types of SAAS business model
- SAAS Subscription Model Example
- SAAS Pricing Models, Strategies, and Examples
- Pay as You go business Model – Amazon AWS and Microsoft Azure
- What is Tiered Pricing? | Benefits and Best Practices
- Pay Per User Pricing – Click up and Jira
- Freemium SAAS Strategy and Companies
- SAAS Affiliate Business Model and Programs
Module 4 SAAS Marketing and Growth Metrics
- SaaS Growth Introduction
- Unique visitors and Signups for SaaS
- B2B SaaS Leads
- Customer Acquisition Cost (CAC)
- Monthly reoccurring revenue
- Retention Rate and Cohorts in SaaS
- SaaS Churn
- Customer Lifetime Value in SaaS
- Unit Economics in SaaS
- Net dollar Retention in SaaS
- Gross Margin and Contribution Margin
- Market Size TAM, SAM, and SOM
Module 5 Shopify SaaS Case Study
- Shopify vs Amazon Business model
- Shopify Drop-shipping business model
- Shopify Flywheel and Growth loop
- Shopify Revenue channels
- Why it’s hard to replace Shopify
- Shopify Vs Magento Vs Woo-commerce
- Shopify Growth Wheel
- FAANG T-Algorithm Framework
- T-algorithm framework for Shopify
Who this course is for:
- Product Managers looking to scale their SAAS startup to Million dollar
- Entrepreneurs who wanted to build their software empire
- Managers who is doing Sales in a Software as a service company
- Marketing Executive in a SAAS company
