Sales and Business Case Development
Master the Basic Sales Notions and the Business Case Development Success Secrets Step-by-Step
What you’ll learn
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distinguish between the roles of marketing and sales, match the key competencies to how they contribute to success in sales , and recognize the effects recent sales trends have had on the buyer-seller relationship.
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recognize the differences between organizational and consumer buying, recognize the benefits of understanding consumer buying behavior , and match stages of the sales cycle to examples.
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understand the benefits, functions, elements and marketing components of a good business case
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research and align your project with given business processes and corporate strategy, and identify the best arguments to convince decision makers
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build and design your business case documentation for impact and persuasion
Requirements
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no special requirements to be fulfilled, but having a business idea to work on would be useful
Who this course is for:
- all who want to gain knowledge in basic sales techniques and and anyone who wants to develop or refine their existing sales skills
- this course is for entrepreneurs, managers, marketers, professionals and everybody that aims to build a successful business case
