Startup Value Proposition

Document your Unique Selling Proposition, Brand Story and guidelines, analyse your strengths and weaknesses.

What you’ll learn

Define the Unique Selling Proposition (USP) for your Startup
Define the Brand Story and other Brand Guidelines like logo, imagery, voice of your Startup Brand
Perform SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis for your Startup
Explore where you can get your Company registered and incorporated

Requirements

A determination to take your startup vision from idea to a profitable business
A defined Startup Idea on which you have decided to go ahead with

Description

They say “If you fail to plan, you plan to fail”. And very rightly so.

According to me if you haven’t spent at least 1-3 months in planning (depending on the size of your vision) you are not ready to start. I have often seen Entrepreneurs jump into product creation. The first thing they do when they have a Startup Idea is create a website. Hold your horses.

Documentation is boring, I agree. But till everything that you have thought in your mind is not in front of you in black and white you will not be able to convert your dream into reality. You have to have the core fundamentals of your Startup documented so that you clearly know where you stand apart from the competition and why your customer should buy from you and not someone else.

Think, plan and then act. That is the right way to go.

Your value proposition or USP (Unique Selling Proposition) is that feature of your product which distinguishes your product in a beneficial way from those of competitors

Here’s what you will learn :

Value Proposition (USP – Unique Selling Proposition)
Brand Guidelines
- Brand Story
- Colour Palette
- Typography
- Imagery
- Voice
- Logo
SWOT
Company Incorporation
- Proprietorship / Partnership / LLP / Public / Private / NGO
- GST Registration
- PAN/TAN Registration
- MSME Registration
- Startup India Registration
- Legal Protection
  - Trademark Registration
  - Copyright Registration
  - NDA (Non-Disclosure Agreement)
  - Equity Documents
  - ESOP Agreements
- Compliance
  - Corporate Return Filing
  - Appointment of Director (DIN)
Workshops with Templates
- USP
- Brand Guideline Document
- SWOT Analysis